Create your unfair
advantage through
brand & marketing.

I help startups become the masters of their market with strong brands and sticky marketing.

Work with me

Why Work With Me

Only What Matters.

Not every idea will make an impact. We'll prioritize projects that offer the most value to your startup, ensuring everything we work on together contributes to your business growth.

Meet You Where You're At.

The most successful strategy and marketing tactics will depend on where your business is in your growth cycle. I'll help develop a plan that fits you like a glove.

Proven Startup Experience.

Having been part of four successful exits, including my own business, I bring a wealth of experience to help your startup reach the next level.

If you're looking to create an impactful brand and take your business to the next level of growth, let's work together.

Services

If You Are:

Raising a Round

Are you about to raise venture capital for your business? Whether you are looking to raise a pre-seed, seed, or Series X,  you need to present a compelling and professional image to potential investors showcasing your startup's unique value proposition, market potential, and growth strategy.

We can help by creating all the materials you need to get more investment.

  • Create a clear, compelling value proposition
  • Tell an unforgettable brand story
  • Map your competitive landscape
  • Articulate a clear growth strategy

Timeline:

4-6 weeks

Deliverables Can Include:

Two pitch decks: one for presenting, one leave behind
Brand one-pager
Investor update template
Press kit + pitch video
Investor landing page
Post-funding growth strategy

If You Are:

Going to Market

Taking your product to market can be full of unknowns. De-risk your launch with a solid brand identity, sticky marketing, and press plan.

With your end customer and market niche at the core of everything we'll create, we'll set your product up for success off the bat.

  • Build a unique brand identity that puts you above your competition
  • Create a clear, compelling value proposition, differentiators, and core messaging pillars
  • Map your product / service positioning & customer personas
  • Build key marketing collateral (website / landing pages, sales deck, one-pager, sales deck, etc.)
  • Create a marketing & PR launch plan (digital ad campaigns, emails, events, content marketing, press kit, etc.) 

Timeline:

2-6 months

Deliverables Can Include:

Brand identity guide
Product naming or extension
Marketing website / landing page
One-pager
Whitepaper / guide
Press kit
Marketing execution plan
Dashboard with KPI & metrics tracking

If You Are:

Scaling Growth

Do you have a product in market and are looking to take it to the next level? Or maybe you are stuck trying to figure out how to unlock more growth for your business.

We can help you identify gaps in your customer lifecycle — from top to bottom of funnel — and build an infrastructure your team can use to scale.

  • Refine your brand identity to reflect your evolving market position
  • Map your customer lifecycle based on real customer stories
  • Define your funnels and customer segmentation
  • Improve conversion through effective nurture plans
  • Identify key marketing / sales opportunities
  • Establish your brand as the expert in your market by publishing highly valuable content

Timeline:

6-12 months

Deliverables Can Include:

Customer conversion / key moment findings
Customer segmentation plan
Nurture email automation
SEO optimizations
Sales cycle definition & enablement collateral
Digital ad campaigns (PPC, paid social, etc.)
Whitepapers, reports, articles
Media placementsSales cycle definition & collateral

At RevUnit, so much of our story was related to really solid brand strategy and visuals that Rebecca was largely responsible for both as individual contributor and later as leader of our marketing and brand group.

— Michael Paladino, Founder @ RevUnit
Woman smiling with quote marks

This is something none of us could have done on our own. The brand you've created with us is such a level up from where we've been.

— Natalie Shew, Founder & CEO @ EmployWell

Get in touch

Interested in working on a project together? Let's start a conversation. Tell me a bit about what you are looking for and I'll be in touch!
Thank you!
I'll be in touch soon.
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