January 21, 2025
Storytelling and the 12 Brand Archetypes
Since the beginning of our existence as social creatures, humans have used storytelling to translate meaning into our lives. Many anthropologists believe storytelling emerged as a means of survival and evolved to share values socially. So it makes sense that when you are building a brand, you want to tell a story that your viewer will remember. Defining that story, then telling it consistently is the key to any successful startup.
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