Articles

August 26, 2024

The Brand vs Growth Marketing Showdown

Explore the dynamic relationship between brand and growth marketing in this article. Learn why these two strategies are not mutually exclusive but rather complementary, and discover how to effectively integrate them to maximize your startup's marketing success.

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August 26, 2024

Six Ways to Name Your Startup

Stuck on picking the perfect brand name? This guide outlines naming hacks to help you find a name that's catchy, meaningful, and totally unforgettable. Say goodbye to naming stress and hello to your brand's new identity!

Read Now ↗

The Brand vs Growth Marketing Showdown

Explore the dynamic relationship between brand and growth marketing in this article. Learn why these two strategies are not mutually exclusive but rather complementary, and discover how to effectively integrate them to maximize your startup's marketing success.

Read Now ↗

Designing a Winning Brand

Creating a brand that "wins" in a market is all about defining the experience you want your customer to have, then executing it across every touchpoint. In this article, I discuss some of the key elements to a brand you should consider and a couple exercises you can run to start defining your brand.

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Storytelling and the 12 Brand Archetypes

Since the beginning of our existence as social creatures, humans have used storytelling to translate meaning into our lives. Many anthropologists believe storytelling emerged as a means of survival and evolved to share values socially. So it makes sense that when you are building a brand, you want to tell a story that your viewer will remember. Defining that story, then telling it consistently is the key to any successful startup.

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What is a "Brand"?

What is a brand? What makes up a successful brand? Where should you focus to develop a good brand? These are questions I answer in this article about my approach to brand from a storytelling len.

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Six Ways to Name Your Startup

Stuck on picking the perfect brand name? This guide outlines naming hacks to help you find a name that's catchy, meaningful, and totally unforgettable. Say goodbye to naming stress and hello to your brand's new identity!

Read Now ↗